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The Joint Research Center: European Union Science Hub has highlighted ageism as one of the most pressing challenges in building a society of longevity. While the global economy and financial sector often focus on the rising power of the “Silver Economy” and the so-called “Silver Surfers,” the narrative tends to reduce older adults to a consumer class—overlooking their broader contributions to society.
In the United States, Baby Boomers (born 1946–1964) hold nearly 70% of the nation’s disposable income—a formidable economic force. Around the world, seniors are not just participating but often leading in areas such as technology adoption: today, 9 in 10 adults over 50 use smartphones. Yet despite this influence, ageism persists—in workplaces, healthcare systems, and social life—masking the reality that older generations are driving innovation and shaping cultural trends.
How can we reconcile these two forces—the persistence of ageism and the profound social and economic shifts of longevity? How do we unlock better integration of seniors into the workforce, social institutions, and public life?
Join us for a salon-style panel discussion on “Ageism and Longevity”, a collaboration between Claudia Mahler Salons and 1014. Three senior experts will share insights into the new realities of ageing societies, the challenges of workplace ageism, and the cultural fascination with longevity.
Biographies
Joe Seldner is a writer, producer, journalist, and media/entertainment veteran who has produced movies and television for HBO and independently, served as creative executive to actor Tom Hanks and Assistant to the President of Columbia Pictures.
More recently, he was a Fellow at Stanford University’s Distinguished Careers Institute in 2022-2023 and while continuing to write and develop projects in entertainment, he has taken up the task of raising awareness of how people over 50 are portrayed in popular culture, both in his writing/speaking and as an ambassador for Stanford’s Center on Longevity.
As a young journalist, he earned a Pulitzer Prize nomination, and his work – then, and since - has been published in the New York Times, Washington Post, Forbes, Chicken Soup for the Single Parents Soul, Huffington Post and dozens of other publications.
He has given dozens of seminars on screenwriting and idea development, been a judge and panelist at the Ivy Film Festival, Toronto Film Festival and Bahamas Film Festival, and worked with scores of writers, actors and producers.
Always learning and seeking new challenges and adventures, Joe climbed to the summit of Mount Kilimanjaro in June 2013 (artificial hip and all!) and has played touch football every week for the past 30 years.
He has an MBA from Yale University and degrees in journalism and psychology from Columbia University.
He raised his children on his own from very young ages. They are his best work
Martin Puris is the founder and CEO of America The Possible and the co-founder of Ammirati & Puris, one of America’s most admired advertising agencies.
A copywriter by trade, he has spent more than three decades shaping some of the world’s most iconic brands and campaigns, including BMW (“The Ultimate Driving Machine”), Club Med (“The Antidote for Civilization”), UPS (“The Tightest Ship in the Shipping Business”), Compaq, Aetna, Burger King, Four Seasons Hotels, and Schweppes, among many others.
As Chairman and CEO of Ammirati Puris Lintas, formed after a merger with The Interpublic Group, Martin led one of the world’s largest advertising networks, spanning 172 offices in 54 countries and more than 10,000 employees. He also served on the Board of Directors of IPG, contributing to the growth and acquisition of numerous companies across disciplines.
Martin is an author, guest lecturer (NYU, University of Chicago, Columbia Business School), and contributor to publications including Harvard Business Review. He has been honored internationally by industry peers and was named by Adweek as one of the “20most influential figures in advertising of the past 20 years.”
Beyond advertising, Martin has served on not-for-profit boards including the ASPCA, the Mystic Seaport Museum, Sheltering Arms, and The Hampton Classic. He also served as Media Advisor to President George H. W. Bush in both presidential campaigns. In recognition of his contributions to the field, Martin has been inducted into the Creative Hall of Fame.
An internationally recognized expert on ageism, Ashton Applewhite is the author of This Chair Rocks: A Manifesto Against Ageism and a co-founder of the Old School Hub. She speaks widely at venues that have included the United Nations and the TED mainstage, and is at the forefront of the emerging movement to raise awareness of ageism and make age a criterion for diversity. In 2022 the United Nations named Ashton one of the Healthy Aging 50: fifty leaders transforming the world to be a better place to grow older.
The Joint Research Center: European Union Science Hub has highlighted ageism as one of the most pressing challenges in building a society of longevity. While the global economy and financial sector often focus on the rising power of the “Silver Economy” and the so-called “Silver Surfers,” the narrative tends to reduce older adults to a consumer class—overlooking their broader contributions to society.
In the United States, Baby Boomers (born 1946–1964) hold nearly 70% of the nation’s disposable income—a formidable economic force. Around the world, seniors are not just participating but often leading in areas such as technology adoption: today, 9 in 10 adults over 50 use smartphones. Yet despite this influence, ageism persists—in workplaces, healthcare systems, and social life—masking the reality that older generations are driving innovation and shaping cultural trends.
How can we reconcile these two forces—the persistence of ageism and the profound social and economic shifts of longevity? How do we unlock better integration of seniors into the workforce, social institutions, and public life?
Join us for a salon-style panel discussion on “Ageism and Longevity”, a collaboration between Claudia Mahler Salons and 1014. Three senior experts will share insights into the new realities of ageing societies, the challenges of workplace ageism, and the cultural fascination with longevity.
Biographies
Joe Seldner is a writer, producer, journalist, and media/entertainment veteran who has produced movies and television for HBO and independently, served as creative executive to actor Tom Hanks and Assistant to the President of Columbia Pictures.
More recently, he was a Fellow at Stanford University’s Distinguished Careers Institute in 2022-2023 and while continuing to write and develop projects in entertainment, he has taken up the task of raising awareness of how people over 50 are portrayed in popular culture, both in his writing/speaking and as an ambassador for Stanford’s Center on Longevity.
As a young journalist, he earned a Pulitzer Prize nomination, and his work – then, and since - has been published in the New York Times, Washington Post, Forbes, Chicken Soup for the Single Parents Soul, Huffington Post and dozens of other publications.
He has given dozens of seminars on screenwriting and idea development, been a judge and panelist at the Ivy Film Festival, Toronto Film Festival and Bahamas Film Festival, and worked with scores of writers, actors and producers.
Always learning and seeking new challenges and adventures, Joe climbed to the summit of Mount Kilimanjaro in June 2013 (artificial hip and all!) and has played touch football every week for the past 30 years.
He has an MBA from Yale University and degrees in journalism and psychology from Columbia University.
He raised his children on his own from very young ages. They are his best work
Martin Puris is the founder and CEO of America The Possible and the co-founder of Ammirati & Puris, one of America’s most admired advertising agencies.
A copywriter by trade, he has spent more than three decades shaping some of the world’s most iconic brands and campaigns, including BMW (“The Ultimate Driving Machine”), Club Med (“The Antidote for Civilization”), UPS (“The Tightest Ship in the Shipping Business”), Compaq, Aetna, Burger King, Four Seasons Hotels, and Schweppes, among many others.
As Chairman and CEO of Ammirati Puris Lintas, formed after a merger with The Interpublic Group, Martin led one of the world’s largest advertising networks, spanning 172 offices in 54 countries and more than 10,000 employees. He also served on the Board of Directors of IPG, contributing to the growth and acquisition of numerous companies across disciplines.
Martin is an author, guest lecturer (NYU, University of Chicago, Columbia Business School), and contributor to publications including Harvard Business Review. He has been honored internationally by industry peers and was named by Adweek as one of the “20most influential figures in advertising of the past 20 years.”
Beyond advertising, Martin has served on not-for-profit boards including the ASPCA, the Mystic Seaport Museum, Sheltering Arms, and The Hampton Classic. He also served as Media Advisor to President George H. W. Bush in both presidential campaigns. In recognition of his contributions to the field, Martin has been inducted into the Creative Hall of Fame.
An internationally recognized expert on ageism, Ashton Applewhite is the author of This Chair Rocks: A Manifesto Against Ageism and a co-founder of the Old School Hub. She speaks widely at venues that have included the United Nations and the TED mainstage, and is at the forefront of the emerging movement to raise awareness of ageism and make age a criterion for diversity. In 2022 the United Nations named Ashton one of the Healthy Aging 50: fifty leaders transforming the world to be a better place to grow older.
The Joint Research Center: European Union Science Hub has highlighted ageism as one of the most pressing challenges in building a society of longevity. While the global economy and financial sector often focus on the rising power of the “Silver Economy” and the so-called “Silver Surfers,” the narrative tends to reduce older adults to a consumer class—overlooking their broader contributions to society.
In the United States, Baby Boomers (born 1946–1964) hold nearly 70% of the nation’s disposable income—a formidable economic force. Around the world, seniors are not just participating but often leading in areas such as technology adoption: today, 9 in 10 adults over 50 use smartphones. Yet despite this influence, ageism persists—in workplaces, healthcare systems, and social life—masking the reality that older generations are driving innovation and shaping cultural trends.
How can we reconcile these two forces—the persistence of ageism and the profound social and economic shifts of longevity? How do we unlock better integration of seniors into the workforce, social institutions, and public life?
Join us for a salon-style panel discussion on “Ageism and Longevity”, a collaboration between Claudia Mahler Salons and 1014. Three senior experts will share insights into the new realities of ageing societies, the challenges of workplace ageism, and the cultural fascination with longevity.
Biographies
Joe Seldner is a writer, producer, journalist, and media/entertainment veteran who has produced movies and television for HBO and independently, served as creative executive to actor Tom Hanks and Assistant to the President of Columbia Pictures.
More recently, he was a Fellow at Stanford University’s Distinguished Careers Institute in 2022-2023 and while continuing to write and develop projects in entertainment, he has taken up the task of raising awareness of how people over 50 are portrayed in popular culture, both in his writing/speaking and as an ambassador for Stanford’s Center on Longevity.
As a young journalist, he earned a Pulitzer Prize nomination, and his work – then, and since - has been published in the New York Times, Washington Post, Forbes, Chicken Soup for the Single Parents Soul, Huffington Post and dozens of other publications.
He has given dozens of seminars on screenwriting and idea development, been a judge and panelist at the Ivy Film Festival, Toronto Film Festival and Bahamas Film Festival, and worked with scores of writers, actors and producers.
Always learning and seeking new challenges and adventures, Joe climbed to the summit of Mount Kilimanjaro in June 2013 (artificial hip and all!) and has played touch football every week for the past 30 years.
He has an MBA from Yale University and degrees in journalism and psychology from Columbia University.
He raised his children on his own from very young ages. They are his best work
Martin Puris is the founder and CEO of America The Possible and the co-founder of Ammirati & Puris, one of America’s most admired advertising agencies.
A copywriter by trade, he has spent more than three decades shaping some of the world’s most iconic brands and campaigns, including BMW (“The Ultimate Driving Machine”), Club Med (“The Antidote for Civilization”), UPS (“The Tightest Ship in the Shipping Business”), Compaq, Aetna, Burger King, Four Seasons Hotels, and Schweppes, among many others.
As Chairman and CEO of Ammirati Puris Lintas, formed after a merger with The Interpublic Group, Martin led one of the world’s largest advertising networks, spanning 172 offices in 54 countries and more than 10,000 employees. He also served on the Board of Directors of IPG, contributing to the growth and acquisition of numerous companies across disciplines.
Martin is an author, guest lecturer (NYU, University of Chicago, Columbia Business School), and contributor to publications including Harvard Business Review. He has been honored internationally by industry peers and was named by Adweek as one of the “20most influential figures in advertising of the past 20 years.”
Beyond advertising, Martin has served on not-for-profit boards including the ASPCA, the Mystic Seaport Museum, Sheltering Arms, and The Hampton Classic. He also served as Media Advisor to President George H. W. Bush in both presidential campaigns. In recognition of his contributions to the field, Martin has been inducted into the Creative Hall of Fame.
An internationally recognized expert on ageism, Ashton Applewhite is the author of This Chair Rocks: A Manifesto Against Ageism and a co-founder of the Old School Hub. She speaks widely at venues that have included the United Nations and the TED mainstage, and is at the forefront of the emerging movement to raise awareness of ageism and make age a criterion for diversity. In 2022 the United Nations named Ashton one of the Healthy Aging 50: fifty leaders transforming the world to be a better place to grow older.
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